Advantages and Disadvantages of E-commerce Customers

1. Large marketplace Online shopping opens a portal the global world. People can shop for anything they desire from anywhere around the globe in the comfort of their room.  A physical store would only have limited goods, but that’s not the case with the e-commerce business, thus making it beneficial for the customers. Shopping online is not limited geographically. In today’s day and age, the e-commerce business is flourishing at a rapid rate. Many people now prefer to shop online rather than going to a shopping mall or any kind of physical store to shop from. However, even with the growing popularity, e-commerce business has quite a few advantages as well as disadvantages to the customers.

2. Convenient & Saves time Customers can shop for a variety of products from different parts of the world without even moving. Bad weather or other problems could restrict a person’s trip to the mall but that does not happen when a person is shopping online. Shopping online most importantly helps disable people to shop as they may have trouble going to a physical store. Time used up to select and buy a product online may not take more than 15-20 minutes whereas driving to an actual store and shopping would be much more time-consuming. Moreover, e-commerce is a 24 hours business so customers can shop whenever they want.If you are looking for ecommerce solutions, Shopify offers great services that can help you grow your online business.

3. Saves money

  • Since there are no middlemen in an e-commerce business, the customers are free from bearing those costs. Moreover, to attract more customers, online sites usually have sales, coupons and different kinds of shopping deals. Businesses usually offer the prices at a cheaper level so that they can have more customers using their sites. .
  • 4. Comparisons & Reviews
    Since e-commerce is online shopping, it is easier for customers to compare products and prices among different online sites before purchasing them. This way a customer can choose the best product according to their desire before they buy it. On the other hand, due to high competition, firms ask customers to put up their reviews regarding the products, so it can help others.


Security Issues

Many e-commerce sites are prone to be attacked by hackers or tend to be fake sites; therefore it can be difficult to trust online sites. Customers may worry about their personal information such as their bank details and address. At times people also suffer from credit card fraud. Moreover, most online stores ask for the payment before the product is delivered and there is no guarantee if the product would get delivered or not.

Less personalization

Having an e-commerce business limits the amount of personal interaction that the customer has. Even though companies have personal web tools and have recommendations for the products, they lack face to face interaction. An e-commerce business cannot offer the same personal service that can be offered in a physical store.

Product uncertainty

Even though e-commerce can be cost and time efficient, there is no way that the customers can physically see the product before purchasing it. Due to this problem, it is more likely that customers return their desired products as they cannot try it on or closely inspect the product before buying it. This problem would result in high returns cost which would be a drawback for the customer.

Hidden costs

Along with the price of the product, other costs may be incurred as well. Firstly, delivery charges usually are a lot which increases the overall price of the product. Customers do not know how much VAT is incurred on the products they purchase. As customers are located all over the world the tax implications are not made clear which can lead to the multiplicity of taxation.

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